Three Life Lessons from Agency Creatives

It's early. It's Monday. But the coffee is fresh and the CA Advertising Annual is begging to be read. (It's been begging since November/December, but I am just now catching up.)

This morning's breakfast reading (I always eat breakfast, and I almost always have a book, newspaper or magazine next to my coffee) included Lessons Learned: Top agency creatives share best advice from valued mentors by Stephanie Orma. 

Here are my top 3 from the article. Happy work week, all!

‘Don’t do anything for two weeks except read this client info. You need to know more about this account than anyone else before you can write an ad.’
— Rick Condos, co-chief creative officer, Argonaut, quoting Steve Simpson
Less-talented people try to baffle you with bullshit, especially with all of today’s new technology. But David (Lubars) had a way of inspiring you to really push things by just keeping it clear and simple.
— Chris Robb, partner and chief creative officer, Push
‘If you don’t do bad work, bad work won’t get done.’
— Tripp Westbrook, executive creative director and partner, Firehouse, quoting his father, Bill Westbrook





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