My Bowl Season Winner - Land O' Lakes TV Spot: The Farmer
'Tis the season for bowl games. 41 if you're keeping count. And while the various plays have begun to dissolve into a barely remembered collision of motion and noise, one very quiet tv spot stands out.
Land O' Lakes' new ad, "The Farmer," is unexpected during a college football game. It's an earnest, contemplative pause. It's about farming. And it features stanzas from a poem written by Amelia E. Barr, a British novelist who died nearly 100 years ago.
Those stanzas are gorgeous, but they are more than matched by evocative music, a perfect voiceover and truly exceptional visuals, elevating the entire concept. Kudos to the whole team.
Here's the spot: