Aimee Borders is the mind and mettle behind Rubberband Slingshot, a secret weapon for marketing and communications groups.
Aimee is an award-winning storyteller across media and industries. She is also a hands-on, highly engaged external resource skilled at identifying your best stories and strategically packaging and deploying them to drive business results.
USE YOUR STORIES WISELY.
If your company is like many, you are generating enough content across business units, geographies and media to fuel weeks, months and years of communications. Content strategy, creation and distribution is simply taking a look at that content and asking — how else can we use this? The result is more mileage for existing content and more frequent, targeted messaging for your audiences.
STREAMLINE CONTENT STRATEGY, CREATION AND DISTRIBUTION.
Aimee’s notably broad agency background — including media planning, account service and award-winning creative — equips her for a content role described in Adweek as “part journalist, part marketer and part anthropologist.” In fact, Aimee is a summa cum laude graduate of the renowned University of Missouri School of Journalism. She’s also quite pleasant and collaborative — important when success involves spanning silos and building relationships.
Rubberband Slingshot was born from the idea that clever, targeted solutions are often quite simple. Smart, snappy storytelling simple.
That's Rubberband Slingshot's story. Now let's tell yours.