Aimee Borders Aimee Borders

How Communicators Can Help Fight COVID-19

When an infodemic accompanies an epidemic, and an overabundance of incorrect information floods the marketplace, business communicators have a job to do – and they are uniquely positioned and equipped to make a real difference.

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Mentors. We need 'em.

This past weekend I was named the Cynthia Leitich Smith Writing Mentor Award Winner by the Austin Chapter of the Society of Children's Book Writers and Illustrators (SCBWI). The prize? A year-long mentorship. WITH JENNIFER ZIEGLER.

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A Magic Story from Penn and Teller

Who knew that the entire process of inventing a magic trick is, quite simply, the process of absolutely unforgiving storytelling? Penn and Teller's Teller, for one.

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The Rolling Stones, Hard Work and Exhibitionism

The Rolling Stones' most compelling story isn't told through lyrics or on stages around the world - it's the story of men who built their lives around each other and a love for music. That story came through loud and clear. 

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Know Thyself (And Thy Work)

Science shows people with self-awareness make better decisions and are happier, more confident, more successful and more fulfilled - but how do we move from self-absorbed to self-aware?

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