The day my grandmother solved an intractable problem with creativity, empathy, skill and a sofa cushion, Rubberband Slingshot was born.

Your brand’s secret weapon.

Rubberband Slingshot is a secret weapon for overtaxed, understaffed marketing and communications groups. Founder Aimee Borders is a hands-on, highly engaged external resource who embeds seamlessly in creative and communication teams.
We help smart brands use their words wisely.

WHAT WE DO

From the blog

Featured

What If Perfection Wasn’t the Goal

I think of the courage it takes to join a class of strangers, halfway in, and dance a song they already know. The heart it takes to have fun doing it.

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Feel, Think, Do: From Content Strategy to Life?

When our agency partner asked us to imagine what we’d like a reader to feel, think and do upon visiting each web page, some participants struggled with ‘feeling’ words. Others leapt right to the doing. If you feel stuck, is it possible you’re leaning too heavily into one or the other?

“Aimee is a phenomenal partner who has added value in numerous ways as we've all worked to grow the Vital Farms brand.”

— VICE PRESIDENT MARKETING, VITAL FARMS

Who we’ve worked with.