Helping smart brands use their words wisely.
Rubberband Slingshot is a secret weapon for marketing and communications groups. Founder Aimee Borders is a hands-on, highly engaged external resource who embeds seamlessly in creative and communication teams.
She brings both a notably broad agency background — including media planning, account service and award-winning copywriting — and a pleasant, collaborative, can-do spirit to every relationship.
Add targeted content strategy or creation to your team - let's explore how Rubberband Slingshot can help you hit your targets.
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Aimee is a summa cum laude graduate of the renowned University of Missouri School of Journalism who writes children's books, is a SXSW film alumna and brings an incredible breadth of industry and agency experience to every project and relationship. Today, she works with global communications and marketing teams to identify their best stories and strategically package and deploy them to drive business results.
Content strategy, creation and distribution
If your company is like many, you are generating enough content across business units, geographies and media to fuel weeks, months and years of communications. Content strategy, creation and distribution is simply taking a look at that content and asking — how else can we use this? The result is more mileage for existing content, more efficient creation of new content and more frequent, targeted messaging for your audiences.
Aimee writes children's books, including Goldie Blox and the Dunk Tank - a work-for-hire that empowers budding engineers to use building and spatial skills to solve a problem - in this case, a very dirty dog who hates baths. The book and toy kit now sell worldwide through Toys R Us, Amazon.com and independent toy stores. Do you have a story to tell? Could your company, organization or initiative benefit from reaching a younger audience?
Film, Theater and Sketch
Aimee has worked as an actor in film, theater, sketch and improvisational comedy, commercials, corporate videos and voiceovers. Experience on both sides of the camera informs her writing and gives her a depth of experience that leads to more powerful scripts and more compelling presentations and performances.